Accel club | We Buy & Grow E-commerce Businesses

March 15th, 2022

A letter from the co-founders, Max Firsau and Nick Tuzenko, at Accel Club

When news of the war in Ukraine first broke, like many others, we were shocked and worried about our families, friends, colleagues, and partners in Ukraine. It is hard to bear when people we care about are hurting. To our Ukrainian colleagues and everyone residing in Ukraine, no words can describe the anguish you have suffered as the tragedy unfolds before your eyes.

The wellbeing and safety of our colleagues and their families is our top priority. Since day one, our dedicated taskforce has maintained contact with our Ukraine-based colleagues regularly to support them according to their individual circumstances, and the rest of our global team rallied behind them to ensure they can focus on themselves.

As a global company, Accel Club is incorporated in Delaware, USA, with our headquarters situated in Amsterdam, the Netherlands. Our executives and employees are based in different locations around the world including the US, the Netherlands, China, Serbia, and Ukraine. In view of the current situation, we have decided to close all operations in Russia. As such, we will no longer engage any contractors in the country. Business-critical operations continue to run across the rest of our global team who are focused on serving our customers and delivering the best value and products in over 20 countries.

Our hearts ache for everyone affected, and we pray for the safety of our loved ones and team in Ukraine. This conflict is not something anyone wants or supports. We pray for peace and are heartened by the care and empathy shown toward one another, and we ask that everyone do what you can within your means to help. During this difficult time, we must stand together and support one another.

Sellers know us best, read their stories

Eleonora & Oleg

From our first conversation, we realized that the Accel Club team shares a similar worldview with us, both in terms of brand development and relationships with customers and employees. This was very important in our choice of a buyer. We not only wanted to sell the brand for a good price, but also to ensure it stayed in good hands.

Closed deal in May 2021
Category: Art Supply

Howard

Having spent a few months speaking with brokers, colleagues, and other buyers, the team at Accel Club was outstanding and absolutely delightful and made our first sale a very pleasant one for us. Undoubtedly, it helps that they offered the best terms. Additionally, while buyers and acquirers are flooding the market right now, what distinguishes Accel Club is their relatively painless process from negotiations to due diligence and handoff and payment. Even their level of intent and commitment is highly notable among their peers.

Closed deal in April 2021
Category: Patio, Lawn & Garden

Sergey

Selling your company can be a stressful experience. Working with the Accel Club team was a straightforward process. I was pleasantly surprised by their professionalism, business skills, and their personal care. They stuck to their roadmap from the first to the final steps.

Closed deal in June 2021
Category: Pet Supply

We are looking for high-quality brands with significant growth potential

Primarily sold through Amazon FBA

Brands that are primarily sold on Amazon FBA.
At least 70% of sales should come from Amazon FBA and sales on other platforms will be included in the valuation process.

A leading product in its category

Top in organic search, a high number of reviews, and a rating higher than the average in a niche.

Private label with a registered trademark

Trademarks should be registered with the respective authorities. There should be no IP rights infringements.

Enduring product category

No supplements, fashion, or intensive R&D.

Open mind

We consider all opportunities, but in general, we look for at least $1M in revenue in the last 12 months.

No extreme seasonality

We do not consider brands where 2 months generate over 60% of annual earnings.

Meet Our Leadership Team

We are a team of talented and energetic professionals. We are experts in data analytics, supply chain, growth marketing and finance. We’ve built leading players in the e-commerce space before and worked at the top global companies like Alibaba, Uber, McKinsey, Procter & Gamble, L’Oreal, Google, and KPMG.

We are a seller just like you! We speak the same language.

Expect the best possible experience before, during and after the deal.

Max is a serial entrepreneur with more than 15 years of experience in e-commerce. He was the founder and CEO of Foodfox, then Yandex.Eats and Head of Yandex’ food-tech services (Y.Eats, Y.Lavka, Y.Chef) - the leading food-tech marketplace in Europe.

E-commerce trends are constantly changing
in an attempt to shape the way that people purchase products. This makes the future of e-commerce exciting. At Accel Club, we build a global tech-driven consumer products platform that offers significant value to millions of customers across the globe
by leveraging our expertise
in technology, marketing, operations and supply chain.

Max Firsau

Co-founder and CEO

Nick is an entrepreneur with a background in management consulting. Prior to Accel Club, Nick worked at BCG and as Managing Director at Busfor, a leading bus transportation marketplace, acquired by BlaBlaCar late in 2019.

Previously, we built successful e-commerce businesses which ended up becoming leaders in their local markets. This experience provided invaluable insights into the way e-commerce merchants operate and what difficulties they face on a daily basis. This expertise enables us
to give sellers the smoothest possible exit experience
and for us to maximize their earn-outs.

Nick Tuzenko

Co-founder and Managing Director

One of our core beliefs is that the quality of a business is determined by its team. We strive to find the people who share our vision and would like to grow with us.

Meet Our Leadership Team

We are a team of talented and energetic professionals. We are experts in data analytics, supply chain, growth marketing, and finance. We’ve built leading players in the e-commerce space before and worked in top global companies like Alibaba, Uber, McKinsey, Procter & Gamble, L’Oreal, Google, and KPMG.

We are a seller just like you! We speak the same language.

Expect the best possible experience before, during, and after the deal.

Max is a serial entrepreneur with more than 15 years of experience in eCommerce. He was the founder and CEO of Foodfox, then Yandex.Eats, and the head of Yandex food-tech services (Y.Eats, Y.Lavka, Y.Chef), the leading food-tech marketplace in all of Central Europe.

Max Firsau

Co-founder and CEO

Nick Tuzenko

Co-founder and Managing Director

Early in his career, Askar worked as a Project Leader for BCG, where he oversaw projects in finance and operations. He went on to gain experience in the tech start-up space as the COO and later as the Head of Digital in an IT service provider company. He brings over 10 years of experience in team building, process optimization, and business transformation. When Askar isn't working with Amazon sellers on a creative win-win exit solution, he enjoys downhill skiing and playing soccer with his three sons.

Askar Bagaviev

VP of Growth & Acquisitions

Ruslan leads Accel Club's finance team, where he oversees the company's financial reporting, planning, and risk management, in addition to playing an active role in the ongoing fundraising process. Before working for Accel Club, Ruslan worked at McKinsey. Ruslan studied in the United States at the University of Washington and has a notoriously insatiable appetite for Asian food.

Ruslan Khabibov

VP of Finance

Maria continues to lead the expansion of Accel Club's operations teams, drawing from her 5 years of experience as the Head of Partner Operations at Yandex and Uber, where she managed teams of 200+ employees. She holds a Master's Degree in Psychology and Business Coaching, helping her provide a personal touch to the rapid scaling process which is so critical to Accel Club's success. A fun fact about Maria is that she competed internationally as a professional swimmer.

Maria Zavyalova

VP of Operations

Julian is a technology venture capitalist who also worked as an investment banker, startup attorney, and serial entrepreneur. Prior to this, Julian worked as a General Partner at Step Ahead Capital, a growth stage venture capital firm. He also was a founding partner at TMT Investments, a $100M VC fund, and an advisor at several other select IT companies. Julian received his B.Sc. in Biochemistry from the University of California in San Diego and his J.D. from the University of Minnesota.

Julian Zegelman

VP of Corporate Development

Max leads Accel Club's data engineering and analytics teams. Previously, Max was a Data Science executive at Yandex Foodtech and the Head of Platform Performance Analytics and Business Intelligence at Yandex.Eats. With a degree from a prestigious physics and technology university, Max's academic brilliance paired with his experience building data systems is key to Accel Club's brand optimization and scaling strategies.

Max Sergeev

Head of Marketplace Efficiency

A marketing communications veteran with a decade-plus of experience, Lorraine spearheads Accel Club’s communication and brand strategy. Prior to this, Lorraine worked at Tupperware Brands as their Asia Pacific regional lead driving digital strategy and online brand presence and subsequently led eCommerce for North America. Back in Singapore, Lorraine launched the nation’s first health portal and mobile application at the Health Promotion Board Singapore.

Lorraine Tan

Head of B2B Marketing

Over the past 15 years, John has focused his career in two areas: sourcing products and managing vendors. John is a professional with a long background in sourcing, production, logistics, and quality control and has experience working at PetSmart, Lowe’s, Walmart, and Sears. In his free time, he likes to spend time with his family and travel.

John Jiang

Sourcing Lead

Frequently Asked Questions

Have a question about working with Accel Club? Our FAQ section has the answers.

Get in touch

How long does it take you to close deals?

Usually, we close deals in 30 days. We start with a short intro call, then we sign an NDA and evaluate your business. If all goes well, we proceed with a letter of intent and due diligence (2-3 weeks). Finally, all legal papers are signed, and the funds are disbursed.

Why should I choose Accel Club over other aggregators?

We are entrepreneurs who have built e-commerce businesses. Our team has an extensive background in operations and speaks your language. The global expansion of your brand is our priority. You receive more for your business than from other big-name aggregators. Your payouts are linked to revenue, not to EBITDA.

Can I receive a referral fee for introducing you to another seller?

Sure, just get in touch with us.
We have already paid millions of US dollars in referral fees.

Why should I sell my business now?

When sellers approach us, they mention various reasons for selling their business now. Some are looking to make a change in their life after spending so much time on Amazon, e.g. vacation, new venture, retirement. Other sellers exit because of the limited growth potential of their current business, e.g. needing to enter new markets, launch new products, or face increased competition. Some are looking to take advantage of the current high demand for acquisitions. Interest in M&A from aggregators will not last forever, and they will switch to launching new products in the future.